the 25th bluestar international summer camp will soon begin, and various preparations are underway.
the summer camp carries the theme of the world’s dream, bluestar’s dream and campers’ dream, and is divided into 22 branches nationwide, covering all subsidiaries. a total of 945 children will participate in the camp, including 50 from france, australia, norway and the uk. the event inherits the tradition of learning through lively activities and aims to pass on bluestar’s culture and help campers truly pick up the best qualities that can build their dreams.
under the current international and domestic security situation, bluestar has paid special attention to security at the summer camp. it has assigned employees to be security officers for the camp, and increased the number of professional security personnel to ensure the safety of the campers. the company has also asked the she department to arrange safety training for company employees and part-time tutors to publicize safety knowledge, while encouraging experienced staff members to take on a leading role to improve the training. at the same time, bluestar is working on an operations manual, notification and discipline regulations, and plans to issue them before the opening of the camp. it will reach consensus with parents and help educate campers. a safety training session will also be held for campers after the camp opens.
this year’s event has made a few innovative moves in publicity. it will ask reporters to experience the summer camp, so they can more vividly cover the event and let more people better understand bluestar’s culture. the company is also using the internet to send camp information on a regular basis, and has opened the summer camp’s official wechat account, so parents and other related personnel will learn the latest state of play about the event. at the same time, bluestar plans to shoot one or two microfilms focusing on growth and care to propagate its commitment to society, and will promote the films on mainstream video websites and the wechat platform. in addition, the youth times and bluestar’s website will give special coverage of the summer camp to spread bluestar’s social responsibility and upgrade the company’s image.
the picture shows campers from the summer camp last year.
