recently, the cartoon image "epoxy star" and "epoxy xiaochen" of "phoenix" brand epoxy resin from nantong xingchen synthetic material co., ltd has officially passed the certification registration and has appeared on wechat and other platforms. the cute cartoon images have won the recognition of the majority of our customers.
building a brand image and promotion of corporate culture have become a compulsory course for many companies. compared with some terminal fast-moving products industry, there is still room for improvement in the establishment of brand in marketing, promotion methods, and investment in the chemical industry, which uses b2b (business-to-business) as the main business model. at present, it’s a top priority nantong xingchen synthetic material's marketing strategy to how to incorporate the current internet marketing thinking. while providing customers with quality products, we have to keep pace with the times, and effectively enhance the company's image and expand brand awareness.
at the beginning of this year, the epoxy product chain has decided to promote the brand image. it aimed to create an epoxy brand image with youthful vitality, graciousness, high recognition and new visual experience. two cartoon characters representing nantong xingchen synthetic material's epoxy resin - "epoxy star" and "epoxy xiaochen" has been designed based under such circumstance. the design took reference of our uniform characteristics, brand trademark and product packaging style, and at the same time it incorporated the new media marketing methods. recently, the company has completed the 米乐app官网下载 copyright registration of cartoon characters., which is a rare seen in the chemical industry. however, through this way, nantong xingchen synthetic material hopes to seize new development opportunities in the new era, to enhance the positive perceptions of the chemical industry from all walks of life, and to highlight the close relationship between chemical industry and good life. eventually, the company is able to create an internationally competitive brand image of the new chemical materials.